Section 1: Overview

Ministry

Project Name

Event Location and Time

If there is a registration, please include a link or description of where to register

Who is the target audience for this project? (describe them in detail - what do they like, affinities, etc) This does not need to include everyone who may be interested, this should be the specific focus and target audience.

Briefly describe your project (how would you describe this to a member of your target audience in less than 30 seconds)

Why would your target audience want to come or be interested in this?

How does this project connect with our mission?

What outcomes do you hope to come from this project?

What benefits do your target audience get from this project?

How will we know internally that your event is successful (impact on members, next steps taken by members, relevant goals, etc., strive for more than just number of people who attend)

What are the next steps you plan to take after this event in hopes to follow up?

If this is not the first occurrence of this event, initiative, or resource, then how did the last time go (was it successful, what were your numbers, what worked well, what did not work well)?

Which of the following categories does your project fall into?

Section 2: Promotional Material

Think about the main, effective ways you can communicate the message and content of your project that you have described. Think about what things can be communicated internally or personally within your ministry area and what should require mass communication to the whole church.

If there is a theme for the event, please describe it

What would you like your promotion to say?

If printed, how many do you need?

Anything else we should know?

Section 3: Media Needs

Other media needs?

Section 4: Your Marketing Plan

Take time to make a detailed marketing plan below. This will be a proposed marketing calendar of when your specific promotional pieces will be needed to advertise effectively to your audience.

When and how often do you want this promoted?

Example: [date] - Receive graphic [date] - Blurb in newsletter [date] - Internal email or personal call/text etc...

Voice Form