“Atheist Advertising … What Are We to Do?” Part 2

This is the companion blog to “Atheist Advertising … What Are We to Think?” How should believers respond to the campaign sponsored by the Coalition of Reason. They have purchased advertising space on the sides of city buses for their message: “Millions of Americans are Good without God.”

My last blog suggests ways we are to think about this. Next let’s talk about what we are to do about it?

A couple of ministerial groups advocate that if the Fort Worth Transportation Authority (The T) doesn’t remove the ads believers should boycott the bus system. Other groups are asking The T to reconsider their policy of allowing religious advertising on property operated by the public funding. I’m not opposed to either of these solutions.

But let’s consider actions beyond these. It is no coincidence that the Coalition of Reason has chosen the month of December to run their ad campaign. Though we, as Christ-followers, have decried the secularization of Christmas, there is still an unmistakable, though perhaps diminishing, focus on Jesus Christ. I contend that we should aggressively seize the opportunity of this season to lift up Jesus Christ. We can do so with a three-fold effort:

EMBRACE CHRIST. In the face of anti-Christian advertising and the increased secularization of Christmas, we as followers of Jesus should treasure Christ all the more. In the words of the well-known Christmas carol, “O come let us adore Him, Christ the Lord.” Our worship of Christ the Lord should never be more fervent than at this season.

ENCOURAGE ONE ANOTHER. As the Christian faith is hammered by a godless culture, we must encourage one another as believers that our faith is not invalid. We must shore up our biblical knowledge and stand firm in our convictions. Let’s not waver in our faith and confidence in the Gospel. Let us contend for the faith that was once for all entrusted to the saints (Jude 3).

ENGAGE NON-BELIEVERS. Again, it is no coincidence that this atheist advertising appears during the Christmas season. Last year at this same time the Coalition of Reason sponsored an ad campaign featuring the message, “Don’t Believe in God? You Are Not Alone.” So what are they doing? These are non-believers trying to bolster the spirits of other non-believers. The problem is that a godless worldview provides absolutely no hope; and the human spirit languishes without hope. But we have hope, and we must not hesitate to share that hope with others at Christmas and throughout the year. Remember the teaching of Scripture:

“But in your hearts set apart Christ as Lord. Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have. But do this with gentleness and respect” (1 Peter 3:15).

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  • Bio & Introduction

    Dr. Michael Dean has been the senior pastor at Travis Avenue Baptist Church since 1991, having also served churches elsewhere in Texas and New Mexico. He and his wife Nan are blessed with two married children and three grandchildren. With a keen sense of calling to shepherd the flock of God entrusted to his care, Michael longs to see people become passionate followers of Jesus Christ. His hobbies include long-distance running, golf and hunting.

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